Elmwood: One for the Album
BRIEF:
Design an experience to encourage 15-25-year-old, men and women to re-engage with printed photography.
IDEA/CONCEPT:
The concept evolved from the idea that printed photographs just lay in drawers and never see the light of day. Stripping it back to the photograph the idea was to brand a service that directly prints images onto sticker paper that can be stuck onto any surface, with the main aim to encourage the Target Audience to express themselves by displaying their photographs.
DELIVERABLE 1: BRANDING
DELIVERABLE 2: POSTER FOR THE LAUNCH EVENT
The poster itself is an example of a product offered and effectively communicates what the brand does. It works in two layers, the first is a photograph that can be peeled off and displayed onto any surface and the second layer, that will only be revealed after peeling the photograph, would promote and contain details of the launch event.
THE LAUNCH EVENT:
DELIVERABLE 3: WEBSITE
The website would be a portal through which consumers can order for their photographs to be printed. The horizontal scroll feature of the website accelerates the ordering process and makes the website stand out when compared to other online photo printing websites.
DELIVERABLE 4: PACKAGING
DELIVERABLE 5: AMBIENT MEDIA PROMOTION