Cricket
BRIEF:
The brief set by the ECB (English and Whales Cricket Board), aimed at encouraging 14-19-year-old males to play for their local cricket club.
Concept:
The concept was to create a campaign that portrays cricket as a fast paced game and highlight moments that happen in the blink of an eye. After experimenting with photography and other media, I decided to use flat illustrations to depict the concept as a series of posters.
At the bottom of each poster is a blank space in which cricket clubs can write when they experienced such moments. The copy “Live The Moment, Play Club Cricket” encourages teenagers to play cricket, experience the thrilling moments and live the true spirit of the game. These posters would be promoted on social networking websites such as Facebook, Twitter, and Instagram, to effectively communicate with the target audience.
